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BB Cream vs Concealer vs Foundation: What are the differences?

BB Cream vs Concealer vs Foundation: What are the differences?


When it comes to makeup, achieving a flawless complexion is often a top priority. To attain that coveted smooth and even skin tone, we turn to cosmetics like BB cream, concealer, and foundation. To a beginner, these products may seem interchangeable at a glance, but they serve distinct purposes. This is why understanding the differences between BB cream, concealer, and foundation is crucial for selecting the right product to suit your specific needs and preferences.

What is BB Cream?

BB cream, short for "blemish balm" or "beauty balm," is a versatile cosmetic product that has gained immense popularity in recent years. Initially developed to soothe and protect the skin after dermatological procedures, BB cream has evolved into a makeup and skincare hybrid.

Here's what you need to know about BB cream in terms of coverage, benefits to skin and application; 

Coverage and Texture

  • Light to medium coverage:
    BB creams offer a sheer to moderate level of coverage, making them ideal for those seeking a natural and dewy look.

  • Lightweight texture:
    They are typically lightweight and blend easily into the skin, providing a breathable feel.

Skincare Benefits

  • SPF protection:
    Many BB creams contain sun protection, offering an added layer of defense against harmful UV rays.

  • Hydration:
    BB creams often include moisturizing ingredients, helping to keep your skin hydrated throughout the day.

  • Skin-nourishing additives:
    Some BB creams contain antioxidants, vitamins, and other skincare ingredients to improve the overall health of your skin.


  • Applied all over the face:
    BB cream is designed to be applied to the entire face, offering a unified and lightly perfected complexion.

  • Can be used as a primer:
    It can serve as a primer for other makeup products if you desire additional coverage in specific areas.

When to Use BB Cream:

  • Everyday wear:
    BB cream is ideal for daily use when you want a natural, fresh-faced appearance.

  • Minimal makeup look: It's perfect for achieving a "no-makeup makeup" look or for days when you don't want heavy coverage.

What is Concealer?

Concealer is the unsung hero of makeup, often overshadowed by foundation and BB cream. However, its ability to hide imperfections and provide spot-on coverage makes it an essential tool in any makeup kit. Here's what sets concealer apart;

Coverage and Texture:

  • High coverage:
    Concealers are formulated to offer high coverage, effectively concealing blemishes, dark circles, and other imperfections.

  • Diverse textures:
    Concealers come in various textures, including liquid, cream, and stick forms, catering to different preferences and skin types.

Targeted Application

  • Spot treatment:
    Concealer is applied directly to specific problem areas, such as under-eye circles, redness, or blemishes.

  • Brightening effect:
    Some concealers are designed to brighten the under-eye area, making you look more awake and refreshed.

Color Correction:

  • Color-correcting options:
    Concealers come in a range of shades, including those with undertones like peach or yellow to counteract specific discolorations.

When to Use Concealer:

  • Spot coverage: Concealer is best used when you want to address individual imperfections without adding a full face of makeup.

  • Brightening the eyes: It's perfect for combating dark circles and creating a more youthful look.

What is Foundation?

Foundation is the cornerstone of makeup application, providing a smooth and even canvas for the rest of your cosmetics. It's often the go-to choice when you're aiming for a polished and flawless look.

Here's what you should know about foundation in terms of coverage, application and texture;

Coverage and Texture:

  • Variable coverage: Foundations offer a wide range of coverage options, from sheer to full, allowing you to choose the level of perfection you desire.

  • Various textures: Foundations come in liquid, cream, powder, and stick forms, catering to different skin types and preferences.


  • Applied to the entire face: Foundation is designed to create a uniform complexion by covering the entire face.

  • Skin tone matching: It's essential to choose a foundation shade that matches your skin tone for a seamless finish.

  • Makeup adherence:
    Foundation creates a base that helps other makeup products, such as blush, bronzer, and eyeshadow, adhere better and appear more vibrant.

  • Long-lasting effect: It can extend the longevity of your makeup, ensuring it stays in place throughout the day.

When to Use Foundation:

  • Special occasions: Foundation is ideal for events or occasions when you want a flawless and long-lasting makeup look.

  • Full coverage needs: It's perfect when you have significant imperfections or redness that require complete coverage.

Choosing the Right Product for You

Now that we've explored the differences between BB cream, concealer, and foundation, it's crucial to consider your specific needs and preferences when selecting the right product.

Here are some tips for making the best choice;

Consider Your Coverage Needs:

  • If you prefer a natural look with minimal coverage, opt for BB cream.

  • For spot treatment and high coverage, choose concealer.

  • When seeking an all-over, flawless complexion, go for foundation.

Assess Your Skin Type:

  • BB creams often work well for those with normal to dry skin due to their hydrating properties.

  • Concealers and foundations offer options suitable for various skin types, including oily, dry, and combination skin.

Determine the Occasion:

  • BB cream is great for everyday wear and casual outings.

  • Concealer is your ally for covering imperfections, especially for special occasions or photoshoots.

  • Foundation is your go-to for events and when you want a polished look that lasts.

Layering for Customisation:

  • You can mix and match these products to create a customised makeup routine. For instance, use BB cream as a base, concealer for spot coverage, and foundation for an all-over finish.


BB cream, concealer, and foundation each have their unique roles when it comes to your make up and beauty routine. BB cream provides a light and natural look with added skincare benefits, while concealer is the powerhouse for spot coverage. Foundation, on the other hand, serves as the canvas for a flawless finish.

The key to a successful makeup routine lies in understanding these differences and choosing the right product for your specific needs, skin type, and occasion. At we celebrate the artistry of makeup and bring you a wide selection of products at affordable prices from top brands in the market. Check out our full collection here, from brands such as Revlon, L’Oreal, Seren London, Lakme and more!
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