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How to correctly store your make up and skincare products

How to correctly store your make up and skincare products


We spend thousands of rupees on make-up and skin care products to help us look and feel our best, so it can be quite frustrating when the products become unusable well before their expiration date! Therefore, to ensure their efficacy and longevity, it is crucial to store them correctly. Proper storage techniques not only maintain the quality of the products but also preserve their effectiveness, preventing them from becoming breeding grounds for bacteria.

Read on as we explore the importance of proper storage and provide detailed guidelines for storing various makeup and skincare products!

Importance of proper storage

Improper storage can have detrimental effects on the quality and performance of makeup and skincare products.

Ingredient Degradation

  • High temperatures can cause ingredients like oils, waxes, and pigments to break down or separate in makeup products.
  • Exposure to light can lead to the degradation of sensitive ingredients, such as vitamins and antioxidants, in skincare products.
  • Humidity can cause products to become tacky or spoil, affecting their texture and consistency.

 Reduced shelf life

  • Improper storage shortens the shelf life of products, making them expire faster than their stated date.
  • Expired products may not perform as intended and could potentially cause skin irritation or allergies.

Changes in texture and colour

  • Extreme temperatures can cause makeup products like lipsticks and creams to melt or become clumpy.
  • Skincare products may change in colour or texture, indicating they are no longer safe to use.

Weakened Sunscreen Protection

  • Exposure to heat and light can reduce the effectiveness of sunscreen products, leaving the skin vulnerable to UV damage.

Contamination and Bacterial Growth

  • Poor storage practices, such as not sealing containers properly or using dirty brushes, can introduce bacteria into makeup and skincare products.
  • Contaminated products can lead to skin infections, breakouts, or allergic reactions.

 Ineffective Skincare Routine

  • Using improperly stored skincare products can hinder the effectiveness of your skincare routine as the active ingredients may lose their potency.

General Guidelines for Storing Makeup and Skincare Products

How you store your makeup and skincare items can significantly impact their longevity and effectiveness. Here are a few general guidelines you can follow when it comes to storing your products:

Temperature and humidity

Maintaining an ideal temperature and humidity range is crucial for the proper storage of cosmetics and skincare items. Generally, a cool and dry environment is recommended, but it can be quite challenging to do so in our hot and humid climate! Fortunately, there are a few measures that can be taken, such as storing products away from direct sunlight in airtight containers or in a drawer.

Exposure to light

Excessive exposure to light can degrade the stability of makeup and skincare products, particularly those containing light-sensitive ingredients. Opt for storing items in opaque containers or dark storage areas. As stated above, avoid placing them in direct sunlight or near windows to shield them from UV radiation, which can lead to product degradation. 

Hygiene and contamination

Maintaining proper hygiene is essential to preventing bacterial growth and contamination in your beauty products. Ensure that containers are tightly closed and properly sealed to limit air exposure. Regularly clean and disinfect your storage areas, such as makeup brushes, organisers, and beauty blenders, to minimise the risk of contamination.

Specific Storage Tips for Different Products

Now that we have some of the general guidelines covered, it is important to note that different products have unique requirements when it comes to storage. Here are a few specific tips to keep in mind:

Foundation and concealer

To preserve the integrity of your foundation and concealer, avoid exposing them to air and contaminants. Store them in cool, dark places, such as drawers or makeup bags. If using liquid formulas, make sure to tightly seal the bottles to prevent evaporation or drying out. For powder formulas, store them in airtight containers to prevent moisture absorption and clumping.

Lipsticks and lip balms

Heat exposure can cause lipsticks and lip balms to melt or become unstable. Keep them away from direct sunlight or hot environments. Consider organising them by colour or shade to easily locate the desired product without excessive handling.

Eyeshadows and eyeliners

Moisture and humidity can compromise the quality of eyeshadows and eyeliners. Store them in dry environments and avoid exposing them to steamy bathrooms. Storing eyeshadow palettes and eyeliners upright helps prevent breakage and preserve their original form.

Mascara and eyelash curlers

To prevent mascara from drying out, make sure the tube is tightly closed after each use. Avoid pumping the wand repeatedly, as this introduces air and accelerates product drying. Keep your eyelash curlers clean and sanitised by wiping them with alcohol or a disinfecting solution regularly.

Skincare products (moisturisers, serums, etc.)

Certain skincare products, such as moisturisers and serums, can benefit from refrigeration, particularly if they contain sensitive or heat-reactive ingredients. This helps prolong their shelf life and provides a refreshing sensation during application. Store them in airtight containers to minimise air exposure, and use a clean spatula or pump dispenser to avoid contamination.


Mastering the art of proper storage for your makeup and skincare products isn't just a matter of product longevity; it's a vital step in safeguarding your skin's health and optimising the effectiveness of your beauty regimen.

At, we share your commitment to quality and care. Our extensive range of skincare and cosmetics products reflects our dedication to providing you with the finest selections from the most reputable brands in the market. Our goal is to ensure that you look and feel your best by empowering you with both the knowledge and products needed to elevate your beauty routine!

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